Several years back, the majority of my marketing responsibilities at Strategies involved print adverts and direct mail. But in a seeming blink of a eye, those marketing that is traditional have all but dried up in every industry. The launch pad for the selling process has relocated from the mailbox to the computer screen. people are counting on the Internet more than ever to help make their buying decisions. The challenge is how exactly to grab the eye of both clients that are potential the search engines they’re searching with. One of the main elements in getting found online is the ability to consistently publish brand new and relevant content. Just like you and me personally, the search engines like brand new material! One of the more effective ways to pump new content onto your site is through blogging.
Not certain what to reveal? Here are five salon/spa blog subjects from Crawford Glam hair salon to generate traffic to your internet website:
- Seasonal styles and trends: Is your staff trained in the latest techniques? Great! Showcase these trends to your clients. Whether it is a cut, color, manicure or quick-and-easy design, the more expertise you display about the most recent trends, the higher the probabilities potential clients will make their appointments with your business.
- Product spotlights: Have a product that’s flying off the shelves? When products are popular, purchasers are looking for them online. Share your insights that are professional the latest sellers to generate traffic to your internet website.
- Team profiles: You’ve got a great team, therefore talk them up! What exactly are their regions of expertise? What awards have they won? What classes that are new they taken? Why do they love working at your spa or salon? Don’t forget regarding the non-technical team people. Tell the global globe why you think you’ve got the best guest-services staff.
- Special activities: Whether it is a cut-a-thon, guy’s night, breast cancer awareness event or even a fashion show, events are prime advertising opportunities. Let potential clients know that your online business is about more than simply hair and massages; it is about giving back and fun that is having.
- How to acquire the many out of a salon/spa service: Help take the guesswork out of what a client should expect from their service by educating them on the lingo, etiquette and solutions.
These 5 topics are just the iceberg when it comes to ideas for blogging salons and spas. I will leave you with 3 closing thoughts.
- You’re the expert, so compose about everything you know.
- Keep it sweet and short. Blog posts don’t have to be essays. Two paragraphs can usually do the task.
- Always remember that you need your website entries found by the search engines. So make certain you might be using keywords and phrases that you would enter into Google if you had been searching for this topic.
For more information visit:
https://crawfordglam.com/services/hair-extensions-san-diego/